Saturday, November 8, 2008

Warners kicks off digital VOD in China

NEW YORK -- Warner Bros. has unveiled plans to release its films in China via digital VOD technology, a first for a Hollywood studio in one of the world's largest and most controlled broadband markets.

"I Am Legend" and "Speed Racer," among others, will inaugurate the service that Warners and partner Union Voole Technology are calling "the first transactional VOD deal of its kind in China."

Announced Tuesday in London, the deal will allow viewers to go to to rent Warners films never released in China's theaters for between 4 yuan and 7 yuan per title ($0.59-$1.02).


Vivek Khandelwal said...

I loved speed racer.
the action was amazing ..
n its been some time i have been waiting to add it to my collection of DVD's .
Shall grab my copy soon.

Vivek Khandelwal said...

Hmm....Looking forward to grab my copy of Speed Racer's DVD..
The movie was superb..
I also read that the DVD edition had the real game along with the movie.
Shall grab my copy soon..

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