Wednesday, January 30, 2008

LEGO and Speed Racer Team Up

Starting in April, LEGO will roll out 4 new playsets based on Speed Racer. This comes after a fruitful week of seeking promotions by producer Joel Silver. Normally the producer of more adult and R-rated features, Silver has recently secured promotion deals with big family names including:
  1. General Mills - who will use Speed Racer on packaging of its cereals and other brands like Betty Crocker cookie mixes, Old El Paso Mexican foods and Fruit Gushers
  2. Lego - who will be creating the four playsets mentioned
  3. Target - which rarely does film promotions, coming aboard as the film's official retail partner and, in addition to in-store ads and circulars, offering a gift card that enables consumers to access exclusive footage from the film
  4. Puma - will be designing Speed Racer-themed shoes
  5. McDonald's - the highly coveted Happy Meal deal (source)

Tuesday, January 15, 2008

New Rival Race Car Revealed for Speed Racer Film

One of the rival cars from Speed Racer is heating up the auto shows. In the film, Speed will actually be racing against this team, called the Autobacs Racing Team Aguri (aka ARTA), and their futuristic car modeled somewhat after ARTA's Super GT 300 car.

Wednesday, January 9, 2008

Download Speed Racer Movie Trailer

Apple's Quicktime has the Speed Racer trailer online and the official Speed Racer movie site has a download option.

You can download free the Speed Racer Movie trailer at the official Speed website. It has the HD options to view or download. Speed Racer stars Emile Hirsch, Christina Ricci, John Goodman, Susan Sarandon, and Matthew Fox. The movie hits theaters on May 9th, 2008.

Go to Detroit Speed Racer, Go!

The Mach 5

The Mach 5
, the supercar from Speed Racer that has leaped from 1970s Japanese cartoons to the big screen via Warner Brothers in 2008 will zoom into the North American International Auto Show in Detroit Jan 19-21.

Friday, January 4, 2008

Matthew Fox on Playing Racer X

matthew fox racer x speed racer

Matthew Fox told Entertainment Weekly that, while he didn't know anything about Speed Racer (he grew up without a TV!), he's a big cartoon, comic book and anime fan.

"So when I found out that the Wachowski's were doing 'Speed Racer' and were interested in me for it, I immediately went on the Internet, and as soon as I saw Racer X, I was like, I think that looks like me. I kinda think I would be a good Racer X. [Laughs] So then I was like, Dammit, I'm going to win this role! I went and read for it, and then waited quite a while."

Fox added that "Racer X is all about mystery. And it's all about not just disguise of suit, but it's disguise of voice — he's, like, impenetrable." (source)

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