Saturday, November 8, 2008

Warners kicks off digital VOD in China

NEW YORK -- Warner Bros. has unveiled plans to release its films in China via digital VOD technology, a first for a Hollywood studio in one of the world's largest and most controlled broadband markets.

"I Am Legend" and "Speed Racer," among others, will inaugurate the service that Warners and partner Union Voole Technology are calling "the first transactional VOD deal of its kind in China."

Announced Tuesday in London, the deal will allow viewers to go to to rent Warners films never released in China's theaters for between 4 yuan and 7 yuan per title ($0.59-$1.02).

There"s More....

...just click on the "Older Posts" button above to start browsing the Speed Racer Archives