NEW YORK -- Warner Bros. has unveiled plans to release its films in China via digital VOD technology, a first for a Hollywood studio in one of the world's largest and most controlled broadband markets.
"I Am Legend" and "Speed Racer," among others, will inaugurate the service that Warners and partner Union Voole Technology are calling "the first transactional VOD deal of its kind in China."
Announced Tuesday in London, the deal will allow viewers to go to Voole.com to rent Warners films never released in China's theaters for between 4 yuan and 7 yuan per title ($0.59-$1.02).
