Sunday, May 18, 2008

'Speed Racer' Sputters, Raising Promotional Issues

speed racer-movie-toys
Will Warner Bros. Find a Way to Appease Marketers Who Partnered With the Blockbuster Gone Bust?

Speed Racer" was meant to be one of the summer's brightest vehicles, a resplendent return to form for the billion-dollar "Matrix" visionaries Larry and Andy Wachowski. It was also intended to recast the infamous blood-and-bullets Joel Silver, of the wildly profitable "Die Hard" and "Lethal Weapon" film franchises, as a kid-friendly producer. And, finally, "Speed Racer" was to have been another perfect summer thoroughbred for consumer brands -- including McDonald's, Target, General Mills, Lego, Yokohama tires, Esurance and Puma -- to climb onto.

In the end, it would do none of those things.

No comments:

There"s More....

...just click on the "Older Posts" button above to start browsing the Speed Racer Archives