Collect.com reports Mattel has won the licensing contest for Warner Bros. Speed Racer. The license includes "virtually all product lines, including vehicles, action figures, remote-control vehicles and more." [more]
"Mattel will tap into the action, characters and storyline to bring the film to life across a broad number of their product lines. With Speed’s Mach 5 leading the way, Hot Wheels will feature a wide assortment of die-cast vehicles, race sets and track sets based on the film. Tyco, the leading remote control vehicle brand, will put kids behind the wheel of the Mach 5 with r/c vehicles and racing sets. "
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